Juan Cristóbal Gumucio
Partner
The reality of communications and marketing shows that actors from different industries are taking new actions to advertise their products and services, in a world where consumers are increasingly aware of their rights and obligations.
In this context, we advise our clients, for instance, in the review of advertising campaigns prior to their launch, the preparation of terms and conditions of offers and promotions, the analysis of complaints made in the context of consumer relations, among others.
Additionally, our advice includes the defense before the competent authorities and self-regulatory entities, such as the Council of Self-Regulation and Advertising Ethics.
Finally, our services include representation in lawsuits for infringement of consumer protection rules, unfair competition, as well as in claims for possible violations of advertising ethics and advertising abuses.
Team
Expert professionals connected to this service.
Eduardo Lobos
Partner
Gabriel Pensa
Senior Associate
Marta Arriagada
Associate
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Copyrights
We advise our clients in relation to the protection of their copyright (and related rights) by evaluating together the most convenient way to ensure the protection of those rights, but also to exploit them effectively through different contractual forms such as licensing or cession.
Data Protection - Technology, Privacy, and Media
Our firm permanently advises national clients and several of the world’s largest technology companies on legal issues related to information technology, telecommunications and data protection.
Domain Names & Internet
The explosive growth of domain name registrations and infringements has made domain portfolio protection more challenging – and more important – than ever.
Geographical Indications and Designations of Origin
We file, prosecute and defend geographical indications and designations of origin applications for local and international clients in Chile.
Life Sciences, Pharmaceutical Law and Protection of Undisclosed Data
We advise domestic and foreign clients on a wide range of healthcare and life sciences issues related to pharmaceuticals, biologics, medical devices, cosmetics, veterinary, agricultural and aquaculture, and hygiene, among others.
Litigation, Arbitration, and Infringements
Our services include the protection of the Intellectual and Industrial Property rights of our clients through the exercise of actions in administrative, arbitral or judicial venues.
Patents, Industrial Designs and Utility Models - PCT
Our office has extensive experience advising clients from different industries in the protection of their patents. Our services cover all the corresponding stages to obtain the protection of an invention, from the initial phases of prior art searches and drafting of the patent, industrial design and/or utility model applications, to the entire prosecution of such applications before the National lnstitute of Industrial Property, the Industrial Property Court and the Supreme Court.
Plant Breeder’s Rights
We file and prosecute the registration of PBR for local and foreign clients in Chile. We include the applications in our surveillance system to inform our clients of the payment of annual and maintenance fees and if required we can handle the payment process before SAG (Chilean Agricultural Service).
Trade Secrets, R&D and Tax
We advise our clients in the negotiation and drafting of license agreements, technical assistance, collaboration agreements, franchises and others in connection to the protection and exploitation of intellectual property rights and know-how, including licenses for the use of trademarks, patents and copyrights, software development and licensing, use of image for advertising, content for the Internet and social networks, among others.
Trademarks
lnnovation and the creation of intangible assets are relevant for economic development. The speed of technological change is increasingly vertiginous and the massification of e-commerce has radically changed the way in which individuals and companies relate to each other. Therefore, to tace this world of great and permanent changes it is necessary to have an lntellectual and Industrial Property (IP) advisor capable of providing comprehensive services tailored to the needs of the different agents participating in the market.
Unfair Competition, Advertising (CONAR) and Consumer Protection
There is a close relationship between intellectual and industrial property, unfair competition and consumer protection.